diff --git a/i18n/de.json b/i18n/de.json
index 23bd8d80..46f764d3 100644
--- a/i18n/de.json
+++ b/i18n/de.json
@@ -77,7 +77,7 @@
   "email.optin.confirmSubHelp": "Bestätige dein Abonnement mit einem Klick auf den nachfolgenden Knopf.",
   "email.optin.confirmSubInfo": "Du hast dich erfolgreich für folgende Listen angemeldet:",
   "email.optin.confirmSubTitle": "Abonnement bestätigen",
-  "email.optin.confirmSubWelcome": "Hallo {name},",
+  "email.optin.confirmSubWelcome": "Hallo",
   "email.optin.privateList": "Private Liste",
   "email.status.campaignReason": "Grund",
   "email.status.campaignSent": "Gesendet",
diff --git a/i18n/en.json b/i18n/en.json
index fb3b8de1..2cfe0fa7 100644
--- a/i18n/en.json
+++ b/i18n/en.json
@@ -79,7 +79,7 @@
     "email.optin.confirmSubHelp": "Confirm your subscription by clicking the below button.",
     "email.optin.confirmSubInfo": "You have been added to the following lists:",
     "email.optin.confirmSubTitle": "Confirm subscription",
-    "email.optin.confirmSubWelcome": "Hi {name},",
+    "email.optin.confirmSubWelcome": "Hi",
     "email.optin.privateList": "Private list",
     "email.status.campaignReason": "Reason",
     "email.status.campaignSent": "Sent",
diff --git a/i18n/ml.json b/i18n/ml.json
index e85137e0..dc8e6481 100644
--- a/i18n/ml.json
+++ b/i18n/ml.json
@@ -77,7 +77,7 @@
     "email.optin.confirmSubHelp": "നിങ്ങൾ വരിക്കാരനാകുന്നത് താഴെയുള്ള ബട്ടണിൽ ഞെക്കിക്കൊണ്ട് സ്ഥിരീകരിക്കുക.",
     "email.optin.confirmSubInfo": "നിങ്ങൾ താഴെപ്പറയുന്ന ലിസ്റ്റുകളിൽ അംഗമാണ്:",
     "email.optin.confirmSubTitle": "വരിക്കാരനാകുന്നത് സ്ഥിരീകരിക്കുക",
-    "email.optin.confirmSubWelcome": "നമസ്കാരം {name},",
+    "email.optin.confirmSubWelcome": "നമസ്കാരം",
     "email.optin.privateList": "സ്വകാര്യ ലിസ്റ്റ്",
     "email.status.campaignReason": "കാരണം",
     "email.status.campaignSent": "അയച്ചു",
diff --git a/i18n/pt.json b/i18n/pt.json
index b9c0db4d..376eaf17 100644
--- a/i18n/pt.json
+++ b/i18n/pt.json
@@ -79,7 +79,7 @@
     "email.optin.confirmSubHelp": "Confirme a sua subscrição clicando no botão abaixo.",
     "email.optin.confirmSubInfo": "Foi adicionado às seguintes listas:",
     "email.optin.confirmSubTitle": "Confirmar subscrição",
-    "email.optin.confirmSubWelcome": "Olá {name},",
+    "email.optin.confirmSubWelcome": "Olá",
     "email.optin.privateList": "Lista privada",
     "email.status.campaignReason": "Motivo",
     "email.status.campaignSent": "Enviada",
diff --git a/static/email-templates/subscriber-optin-campaign.html b/static/email-templates/subscriber-optin-campaign.html
index 8477795b..099b9726 100644
--- a/static/email-templates/subscriber-optin-campaign.html
+++ b/static/email-templates/subscriber-optin-campaign.html
@@ -1,6 +1,6 @@
 {{ define "optin-campaign" }}
 
-<p>{{ L.Ts "email.optin.confirmSubWelcome" "name" .Subscriber.FirstName }}</p>
+<p>{{ L.Ts "email.optin.confirmSubWelcome" }} {{ "{{" }}.Subscriber.FirstName {{ "}}" }}</p>
 <p>{{ L.Ts "email.optin.confirmSubInfo" }}</p>
 <ul>
     {{ range $i, $l := .Lists }}
diff --git a/static/email-templates/subscriber-optin.html b/static/email-templates/subscriber-optin.html
index 345c7a37..fd958b13 100644
--- a/static/email-templates/subscriber-optin.html
+++ b/static/email-templates/subscriber-optin.html
@@ -1,7 +1,7 @@
 {{ define "subscriber-optin" }}
 {{ template "header" . }}
 <h2>{{ L.Ts "email.optin.confirmSubTitle" }}</h2>
-<p>{{ L.Ts "email.optin.confirmSubWelcome" "name" .Subscriber.FirstName }}</p>
+<p>{{ L.Ts "email.optin.confirmSubWelcome" }} {{ .Subscriber.FirstName }}</p>
 <p>{{ L.Ts "email.optin.confirmSubInfo" }}</p>
 <ul>
     {{ range $i, $l := .Lists }}