diff --git a/cmd/subscribers.go b/cmd/subscribers.go
index 4ac97814..85afbcc6 100644
--- a/cmd/subscribers.go
+++ b/cmd/subscribers.go
@@ -53,7 +53,7 @@ var (
 		Email:   "demo@listmonk.app",
 		Name:    "Demo Subscriber",
 		UUID:    dummyUUID,
-		Attribs: models.SubscriberAttribs{"city": "Bengaluru"},
+		Attribs: models.JSON{"city": "Bengaluru"},
 	}
 
 	subQuerySortFields = []string{"email", "name", "created_at", "updated_at"}
diff --git a/internal/messenger/postback/postback.go b/internal/messenger/postback/postback.go
index ee10c76b..b6ad26bf 100644
--- a/internal/messenger/postback/postback.go
+++ b/internal/messenger/postback/postback.go
@@ -37,7 +37,7 @@ type recipient struct {
 	UUID    string                   `json:"uuid"`
 	Email   string                   `json:"email"`
 	Name    string                   `json:"name"`
-	Attribs models.SubscriberAttribs `json:"attribs"`
+	Attribs models.JSON `json:"attribs"`
 	Status  string                   `json:"status"`
 }
 
diff --git a/internal/messenger/postback/postback_easyjson.go b/internal/messenger/postback/postback_easyjson.go
index 78ac8d0d..44c2b000 100644
--- a/internal/messenger/postback/postback_easyjson.go
+++ b/internal/messenger/postback/postback_easyjson.go
@@ -513,7 +513,7 @@ func easyjsonDf11841fDecodeGithubComKnadhListmonkInternalMessengerPostback1(in *
 				in.Skip()
 			} else {
 				in.Delim('{')
-				out.Attribs = make(models.SubscriberAttribs)
+				out.Attribs = make(models.JSON)
 				for !in.IsDelim('}') {
 					key := string(in.String())
 					in.WantColon()
diff --git a/internal/subimporter/importer.go b/internal/subimporter/importer.go
index 3794f411..38837bf6 100644
--- a/internal/subimporter/importer.go
+++ b/internal/subimporter/importer.go
@@ -536,7 +536,7 @@ func (s *Session) LoadCSV(srcPath string, delim rune) error {
 		// JSON attributes.
 		if len(row["attributes"]) > 0 {
 			var (
-				attribs models.SubscriberAttribs
+				attribs models.JSON
 				b       = []byte(row["attributes"])
 			)
 			if err := json.Unmarshal(b, &attribs); err != nil {
diff --git a/models/models.go b/models/models.go
index f3bc0721..fc40b595 100644
--- a/models/models.go
+++ b/models/models.go
@@ -157,12 +157,12 @@ type User struct {
 type Subscriber struct {
 	Base
 
-	UUID    string            `db:"uuid" json:"uuid"`
-	Email   string            `db:"email" json:"email" form:"email"`
-	Name    string            `db:"name" json:"name" form:"name"`
-	Attribs SubscriberAttribs `db:"attribs" json:"attribs"`
-	Status  string            `db:"status" json:"status"`
-	Lists   types.JSONText    `db:"lists" json:"lists"`
+	UUID    string         `db:"uuid" json:"uuid"`
+	Email   string         `db:"email" json:"email" form:"email"`
+	Name    string         `db:"name" json:"name" form:"name"`
+	Attribs JSON           `db:"attribs" json:"attribs"`
+	Status  string         `db:"status" json:"status"`
+	Lists   types.JSONText `db:"lists" json:"lists"`
 }
 type subLists struct {
 	SubscriberID int            `db:"subscriber_id"`
@@ -178,8 +178,8 @@ type SubscriberExportProfile struct {
 	LinkClicks    json.RawMessage `db:"link_clicks" json:"link_clicks,omitempty"`
 }
 
-// SubscriberAttribs is the map of key:value attributes of a subscriber.
-type SubscriberAttribs map[string]interface{}
+// JSON is is the wrapper for reading and writing arbitrary JSONB fields from the DB.
+type JSON map[string]interface{}
 
 // StringIntMap is used to define DB Scan()s.
 type StringIntMap map[string]int
@@ -398,14 +398,14 @@ func (subs Subscribers) LoadLists(stmt *sqlx.Stmt) error {
 }
 
 // Value returns the JSON marshalled SubscriberAttribs.
-func (s SubscriberAttribs) Value() (driver.Value, error) {
+func (s JSON) Value() (driver.Value, error) {
 	return json.Marshal(s)
 }
 
 // Scan unmarshals JSONB from the DB.
-func (s SubscriberAttribs) Scan(src interface{}) error {
+func (s JSON) Scan(src interface{}) error {
 	if src == nil {
-		s = make(SubscriberAttribs)
+		s = make(JSON)
 		return nil
 	}