diff --git a/README.md b/README.md
index 484c170be..063e7fa7e 100644
--- a/README.md
+++ b/README.md
@@ -39,7 +39,10 @@ From time to time, we also publish some videos for new Livebook releases:
 We provide several distinct methods of running Livebook,
 pick the one that best fits your use case.
 
-You will need [Elixir v1.12](https://elixir-lang.org/install.html) or later.
+### Running locally
+
+You can run Livebook on your own machine. You will need
+[Elixir v1.12](https://elixir-lang.org/install.html) or later.
 Livebook also requires the following Erlang applications: `inets`,
 `os_mon`, `runtime_tools`, and `ssl`. Those applications come with
 most Erlang distributions but certain package managers may split
@@ -50,7 +53,7 @@ be installed as follows:
 sudo apt install erlang-inets erlang-os-mon erlang-runtime-tools erlang-ssl
 ```
 
-### Escript
+#### Escript
 
 Running Livebook using Escript makes for a very convenient option
 for local usage and provides easy configuration via CLI options.
@@ -77,7 +80,7 @@ install the escript directly from GitHub like this:
 mix escript.install github livebook-dev/livebook
 ```
 
-### Docker
+#### Docker
 
 Running Livebook using Docker is a great option for cloud deployments
 and also for local usage in case you don't have Elixir installed.
@@ -101,7 +104,7 @@ To try out features from the main branch you can alternatively
 use the `livebook/livebook:edge` image.
 See [Livebook on Docker Hub](https://hub.docker.com/r/livebook/livebook/tags?page=1&ordering=last_updated).
 
-### Mix
+#### Mix
 
 You can run latest Livebook directly with Mix.
 
@@ -179,6 +182,12 @@ MIX_ENV=prod mix escript.build
 ./livebook server
 ```
 
+## Sponsors
+
+Livebook development is sponsored by:
+
+<a href="https://fly.io"><img src="https://fly.io/public/images/brand/logo.svg" width="320" /></a>
+
 ## License
 
 Copyright (C) 2021 Dashbit