diff --git a/.formatter.exs b/.formatter.exs
index e945e12b9..05a9ef928 100644
--- a/.formatter.exs
+++ b/.formatter.exs
@@ -1,5 +1,5 @@
 [
-  import_deps: [:phoenix],
+  import_deps: [:phoenix, :ecto],
   plugins: [Phoenix.LiveView.HTMLFormatter],
   inputs: ["*.{heex,ex,exs}", "{config,lib,test}/**/*.{heex,ex,exs}"]
 ]
diff --git a/lib/livebook/ecto_types/hex_color.ex b/lib/livebook/ecto_types/hex_color.ex
new file mode 100644
index 000000000..398ac4aed
--- /dev/null
+++ b/lib/livebook/ecto_types/hex_color.ex
@@ -0,0 +1,70 @@
+defmodule Livebook.EctoTypes.HexColor do
+  @moduledoc false
+  use Ecto.Type
+
+  def type, do: :string
+
+  def load(value), do: {:ok, value}
+  def dump(value), do: {:ok, value}
+
+  def cast(value) do
+    if valid?(value) do
+      {:ok, value}
+    else
+      {:error, message: "not a valid color"}
+    end
+  end
+
+  @doc """
+  Returns a random hex color for a user.
+
+  ## Options
+
+    * `:except` - a list of colors to omit
+  """
+  def random(opts \\ []) do
+    colors = [
+      # red
+      "#F87171",
+      # yellow
+      "#FBBF24",
+      # green
+      "#6EE7B7",
+      # blue
+      "#60A5FA",
+      # purple
+      "#A78BFA",
+      # pink
+      "#F472B6",
+      # salmon
+      "#FA8072",
+      # mat green
+      "#9ED9CC"
+    ]
+
+    except = opts[:except] || []
+    colors = colors -- except
+
+    Enum.random(colors)
+  end
+
+  @doc """
+  Validates if the given hex color is the correct format
+
+  ## Examples
+
+      iex> Livebook.EctoTypes.HexColor.valid?("#111111")
+      true
+
+      iex> Livebook.EctoTypes.HexColor.valid?("#ABC123")
+      true
+
+      iex> Livebook.EctoTypes.HexColor.valid?("ABCDEF")
+      false
+
+      iex> Livebook.EctoTypes.HexColor.valid?("#111")
+      false
+  """
+  @spec valid?(String.t()) :: boolean()
+  def valid?(hex_color), do: hex_color =~ ~r/^#[0-9a-fA-F]{6}$/
+end
diff --git a/lib/livebook/hubs/fly.ex b/lib/livebook/hubs/fly.ex
index 49414b19d..01d8b0f4a 100644
--- a/lib/livebook/hubs/fly.ex
+++ b/lib/livebook/hubs/fly.ex
@@ -1,31 +1,104 @@
 defmodule Livebook.Hubs.Fly do
   @moduledoc false
-  defstruct [
-    :id,
-    :access_token,
-    :hub_name,
-    :hub_color,
-    :organization_id,
-    :organization_type,
-    :organization_name,
-    :application_id
-  ]
+  use Ecto.Schema
+  import Ecto.Changeset
+
+  alias Livebook.Hubs
 
   @type t :: %__MODULE__{
           id: Livebook.Utils.id(),
           access_token: String.t(),
           hub_name: String.t(),
-          hub_color: Livebook.Users.User.hex_color(),
+          hub_color: String.t(),
           organization_id: String.t(),
           organization_type: String.t(),
           organization_name: String.t(),
           application_id: String.t()
         }
 
-  def save_fly(fly, params) do
-    fly = %{fly | hub_name: params["hub_name"], hub_color: params["hub_color"]}
+  embedded_schema do
+    field :access_token, :string
+    field :hub_name, :string
+    field :hub_color, Livebook.EctoTypes.HexColor
+    field :organization_id, :string
+    field :organization_type, :string
+    field :organization_name, :string
+    field :application_id, :string
+  end
 
-    Livebook.Hubs.save_hub(fly)
+  @fields ~w(
+    access_token
+    hub_name
+    hub_color
+    organization_id
+    organization_name
+    organization_type
+    application_id
+  )a
+
+  @doc """
+  Returns an `%Ecto.Changeset{}` for tracking hub changes.
+  """
+  @spec change_hub(t(), map()) :: Ecto.Changeset.t()
+  def change_hub(%__MODULE__{} = fly, attrs \\ %{}) do
+    fly
+    |> changeset(attrs)
+    |> Map.put(:action, :validate)
+  end
+
+  @doc """
+  Creates a Hub.
+
+  With success, notifies interested processes about hub metadatas data change.
+  Otherwise, it will return an error tuple with changeset.
+  """
+  @spec create_hub(t(), map()) :: {:ok, t()} | {:error, Ecto.Changeset.t()}
+  def create_hub(%__MODULE__{} = fly, attrs) do
+    changeset = changeset(fly, attrs)
+
+    if Hubs.hub_exists?(fly.id) do
+      {:error, add_error(changeset, :application_id, "already exists")}
+    else
+      with {:ok, struct} <- apply_action(changeset, :insert) do
+        Hubs.save_hub(struct)
+        {:ok, struct}
+      end
+    end
+  end
+
+  @doc """
+  Updates a Hub.
+
+  With success, notifies interested processes about hub metadatas data change.
+  Otherwise, it will return an error tuple with changeset.
+  """
+  @spec update_hub(t(), map()) :: {:ok, t()} | {:error, Ecto.Changeset.t()}
+  def update_hub(%__MODULE__{} = fly, attrs) do
+    changeset = changeset(fly, attrs)
+
+    if Hubs.hub_exists?(fly.id) do
+      with {:ok, struct} <- apply_action(changeset, :update) do
+        Hubs.save_hub(struct)
+        {:ok, struct}
+      end
+    else
+      {:error, add_error(changeset, :application_id, "does not exists")}
+    end
+  end
+
+  def changeset(fly, attrs \\ %{}) do
+    fly
+    |> cast(attrs, @fields)
+    |> validate_required(@fields)
+    |> add_id()
+  end
+
+  defp add_id(changeset) do
+    if application_id = get_field(changeset, :application_id) do
+      change(changeset, %{id: "fly-#{application_id}"})
+    else
+      changeset
+    end
   end
 end
 
diff --git a/lib/livebook/users.ex b/lib/livebook/users.ex
index 604f3e6d2..a96eee642 100644
--- a/lib/livebook/users.ex
+++ b/lib/livebook/users.ex
@@ -3,13 +3,37 @@ defmodule Livebook.Users do
 
   alias Livebook.Users.User
 
+  @doc """
+  Returns an `%Ecto.Changeset{}` for tracking user changes.
+  """
+  @spec change_user(User.t(), map()) :: Ecto.Changeset.t()
+  def change_user(%User{} = user, attrs \\ %{}) do
+    user
+    |> User.changeset(attrs)
+    |> Map.put(:action, :validate)
+  end
+
+  @doc """
+  Updates an User from given changeset.
+
+  With success, notifies interested processes about user data change.
+  Otherwise, it will return an error tuple with changeset.
+  """
+  @spec update_user(Ecto.Changeset.t()) :: {:ok, User.t()} | {:error, Ecto.Changeset.t()}
+  def update_user(%Ecto.Changeset{} = changeset) do
+    with {:ok, user} <- Ecto.Changeset.apply_action(changeset, :update) do
+      broadcast_change(user)
+      {:ok, user}
+    end
+  end
+
   @doc """
   Notifies interested processes about user data change.
 
   Broadcasts `{:user_change, user}` message under the `"user:{id}"` topic.
   """
   @spec broadcast_change(User.t()) :: :ok
-  def broadcast_change(user) do
+  def broadcast_change(%User{} = user) do
     broadcast_user_message(user.id, {:user_change, user})
     :ok
   end
diff --git a/lib/livebook/users/user.ex b/lib/livebook/users/user.ex
index 9b1017646..4a317b620 100644
--- a/lib/livebook/users/user.ex
+++ b/lib/livebook/users/user.ex
@@ -9,7 +9,8 @@ defmodule Livebook.Users.User do
   # can provide data like name and cursor color
   # to improve visibility during collaboration.
 
-  defstruct [:id, :name, :hex_color]
+  use Ecto.Schema
+  import Ecto.Changeset
 
   alias Livebook.Utils
 
@@ -22,6 +23,11 @@ defmodule Livebook.Users.User do
   @type id :: Utils.id()
   @type hex_color :: String.t()
 
+  embedded_schema do
+    field :name, :string
+    field :hex_color, Livebook.EctoTypes.HexColor
+  end
+
   @doc """
   Generates a new user.
   """
@@ -30,79 +36,13 @@ defmodule Livebook.Users.User do
     %__MODULE__{
       id: Utils.random_id(),
       name: nil,
-      hex_color: random_hex_color()
+      hex_color: Livebook.EctoTypes.HexColor.random()
     }
   end
 
-  @doc """
-  Validates `attrs` and returns an updated user.
-
-  In case of validation errors `{:error, errors, user}` tuple
-  is returned, where `user` is partially updated by using
-  only the valid attributes.
-  """
-  @spec change(t(), %{binary() => any()}) ::
-          {:ok, t()} | {:error, list({atom(), String.t()}), t()}
-  def change(user, attrs \\ %{}) do
-    {user, []}
-    |> change_name(attrs)
-    |> change_hex_color(attrs)
-    |> case do
-      {user, []} -> {:ok, user}
-      {user, errors} -> {:error, errors, user}
-    end
-  end
-
-  defp change_name({user, errors}, %{"name" => ""}) do
-    {%{user | name: nil}, errors}
-  end
-
-  defp change_name({user, errors}, %{"name" => name}) do
-    {%{user | name: name}, errors}
-  end
-
-  defp change_name({user, errors}, _attrs), do: {user, errors}
-
-  defp change_hex_color({user, errors}, %{"hex_color" => hex_color}) do
-    if Utils.valid_hex_color?(hex_color) do
-      {%{user | hex_color: hex_color}, errors}
-    else
-      {user, [{:hex_color, "not a valid color"} | errors]}
-    end
-  end
-
-  defp change_hex_color({user, errors}, _attrs), do: {user, errors}
-
-  @doc """
-  Returns a random hex color for a user.
-
-  ## Options
-
-    * `:except` - a list of colors to omit
-  """
-  def random_hex_color(opts \\ []) do
-    colors = [
-      # red
-      "#F87171",
-      # yellow
-      "#FBBF24",
-      # green
-      "#6EE7B7",
-      # blue
-      "#60A5FA",
-      # purple
-      "#A78BFA",
-      # pink
-      "#F472B6",
-      # salmon
-      "#FA8072",
-      # mat green
-      "#9ED9CC"
-    ]
-
-    except = opts[:except] || []
-    colors = colors -- except
-
-    Enum.random(colors)
+  def changeset(user, attrs \\ %{}) do
+    user
+    |> cast(attrs, [:id, :name, :hex_color])
+    |> validate_required([:id, :name, :hex_color])
   end
 end
diff --git a/lib/livebook/utils.ex b/lib/livebook/utils.ex
index 23b51f7dd..f50cd9634 100644
--- a/lib/livebook/utils.ex
+++ b/lib/livebook/utils.ex
@@ -176,26 +176,6 @@ defmodule Livebook.Utils do
     uri.scheme != nil and uri.host not in [nil, ""]
   end
 
-  @doc """
-  Validates if the given hex color is the correct format
-
-  ## Examples
-
-      iex> Livebook.Utils.valid_hex_color?("#111111")
-      true
-
-      iex> Livebook.Utils.valid_hex_color?("#ABC123")
-      true
-
-      iex> Livebook.Utils.valid_hex_color?("ABCDEF")
-      false
-
-      iex> Livebook.Utils.valid_hex_color?("#111")
-      false
-  """
-  @spec valid_hex_color?(String.t()) :: boolean()
-  def valid_hex_color?(hex_color), do: hex_color =~ ~r/^#[0-9a-fA-F]{6}$/
-
   @doc ~S"""
   Validates if the given string forms valid CLI flags.
 
diff --git a/lib/livebook_web.ex b/lib/livebook_web.ex
index 752b69fd8..0dc2f8a43 100644
--- a/lib/livebook_web.ex
+++ b/lib/livebook_web.ex
@@ -62,6 +62,7 @@ defmodule LivebookWeb do
 
       # Import basic rendering functionality (render, render_layout, etc)
       import Phoenix.View
+      import LivebookWeb.ErrorHelpers
       alias Phoenix.LiveView.JS
       alias LivebookWeb.Router.Helpers, as: Routes
 
diff --git a/lib/livebook_web/live/hooks/user_hook.ex b/lib/livebook_web/live/hooks/user_hook.ex
index 797333ed3..900d35b7d 100644
--- a/lib/livebook_web/live/hooks/user_hook.ex
+++ b/lib/livebook_web/live/hooks/user_hook.ex
@@ -33,13 +33,16 @@ defmodule LivebookWeb.UserHook do
   # `user_data` from session.
   defp build_current_user(session, socket) do
     %{"current_user_id" => current_user_id} = session
+    user = %{User.new() | id: current_user_id}
 
     connect_params = get_connect_params(socket) || %{}
-    user_data = connect_params["user_data"] || session["user_data"] || %{}
+    attrs = connect_params["user_data"] || session["user_data"] || %{}
 
-    case User.change(%{User.new() | id: current_user_id}, user_data) do
+    changeset = User.changeset(user, attrs)
+
+    case Livebook.Users.update_user(changeset) do
       {:ok, user} -> user
-      {:error, _errors, user} -> user
+      {:error, _changeset} -> user
     end
   end
 end
diff --git a/lib/livebook_web/live/hub_live.ex b/lib/livebook_web/live/hub_live.ex
index a0551b0c2..846f70119 100644
--- a/lib/livebook_web/live/hub_live.ex
+++ b/lib/livebook_web/live/hub_live.ex
@@ -12,13 +12,19 @@ defmodule LivebookWeb.HubLive do
 
   @impl true
   def mount(_params, _session, socket) do
-    {:ok, assign(socket, selected_provider: nil, hub: nil, page_title: "Livebook - Hub")}
+    {:ok,
+     assign(socket,
+       selected_provider: nil,
+       hub: nil,
+       page_title: "Livebook - Hub"
+     )}
   end
 
   @impl true
   def render(assigns) do
     ~H"""
     <div class="flex grow h-full">
+      <.live_region role="alert" />
       <SidebarHelpers.sidebar
         socket={@socket}
         current_user={@current_user}
@@ -52,7 +58,11 @@ defmodule LivebookWeb.HubLive do
 
               <.card_item id="enterprise" selected={@selected_provider} title="Livebook Enterprise">
                 <:logo>
-                  <img src="/images/logo.png" class="max-h-full max-w-[75%]" alt="Fly logo" />
+                  <img
+                    src="/images/enterprise.png"
+                    class="max-h-full max-w-[75%]"
+                    alt="Livebook Enterprise logo"
+                  />
                 </:logo>
                 <:headline>
                   Control access, manage secrets, and deploy notebooks within your team and company.
@@ -137,9 +147,4 @@ defmodule LivebookWeb.HubLive do
   def handle_event("select_provider", %{"value" => service}, socket) do
     {:noreply, assign(socket, selected_provider: service)}
   end
-
-  @impl true
-  def handle_info({:flash_error, message}, socket) do
-    {:noreply, put_flash(socket, :error, message)}
-  end
 end
diff --git a/lib/livebook_web/live/hub_live/fly_component.ex b/lib/livebook_web/live/hub_live/fly_component.ex
index 50f3e56b6..3508ce3e5 100644
--- a/lib/livebook_web/live/hub_live/fly_component.ex
+++ b/lib/livebook_web/live/hub_live/fly_component.ex
@@ -1,9 +1,10 @@
 defmodule LivebookWeb.HubLive.FlyComponent do
   use LivebookWeb, :live_component
 
-  alias Livebook.Hubs
+  import Ecto.Changeset, only: [get_field: 2, add_error: 3]
+
+  alias Livebook.EctoTypes.HexColor
   alias Livebook.Hubs.{Fly, FlyClient}
-  alias Livebook.Users.User
 
   @impl true
   def update(assigns, socket) do
@@ -21,9 +22,9 @@ defmodule LivebookWeb.HubLive.FlyComponent do
         id={@id}
         class="flex flex-col space-y-4"
         let={f}
-        for={:fly}
-        phx-submit="save_hub"
-        phx-change="update_data"
+        for={@changeset}
+        phx-submit="save"
+        phx-change="validate"
         phx-target={@myself}
         phx-debounce="blur"
       >
@@ -35,14 +36,14 @@ defmodule LivebookWeb.HubLive.FlyComponent do
             phx_change: "fetch_data",
             phx_debounce: "blur",
             phx_target: @myself,
+            value: access_token(@changeset),
             disabled: @operation == :edit,
-            value: @data["access_token"],
             class: "input w-full",
             autofocus: true,
             spellcheck: "false",
-            required: true,
             autocomplete: "off"
           ) %>
+          <%= error_tag(f, :access_token) %>
         </div>
 
         <%= if length(@apps) > 0 do %>
@@ -52,11 +53,9 @@ defmodule LivebookWeb.HubLive.FlyComponent do
             </h3>
             <%= select(f, :application_id, @select_options,
               class: "input",
-              required: true,
-              phx_target: @myself,
-              phx_change: "select_app",
               disabled: @operation == :edit
             ) %>
+            <%= error_tag(f, :application_id) %>
           </div>
 
           <div class="grid grid-cols-1 md:grid-cols-2 gap-3">
@@ -64,7 +63,8 @@ defmodule LivebookWeb.HubLive.FlyComponent do
               <h3 class="text-gray-800 font-semibold">
                 Name
               </h3>
-              <%= text_input(f, :hub_name, value: @data["hub_name"], class: "input", required: true) %>
+              <%= text_input(f, :hub_name, class: "input") %>
+              <%= error_tag(f, :hub_name) %>
             </div>
 
             <div class="flex flex-col space-y-1">
@@ -75,17 +75,14 @@ defmodule LivebookWeb.HubLive.FlyComponent do
               <div class="flex space-x-4 items-center">
                 <div
                   class="border-[3px] rounded-lg p-1 flex justify-center items-center"
-                  style={"border-color: #{@data["hub_color"]}"}
+                  style={"border-color: #{hub_color(@changeset)}"}
                 >
-                  <div class="rounded h-5 w-5" style={"background-color: #{@data["hub_color"]}"}>
-                  </div>
+                  <div class="rounded h-5 w-5" style={"background-color: #{hub_color(@changeset)}"} />
                 </div>
                 <div class="relative grow">
                   <%= text_input(f, :hub_color,
-                    value: @data["hub_color"],
                     class: "input",
                     spellcheck: "false",
-                    required: true,
                     maxlength: 7
                   ) %>
                   <button
@@ -96,12 +93,17 @@ defmodule LivebookWeb.HubLive.FlyComponent do
                   >
                     <.remix_icon icon="refresh-line" class="text-xl" />
                   </button>
+                  <%= error_tag(f, :hub_color) %>
                 </div>
               </div>
             </div>
           </div>
 
-          <%= submit("Save", class: "button-base button-blue", phx_disable_with: "Saving...") %>
+          <%= submit("Save",
+            class: "button-base button-blue",
+            phx_disable_with: "Saving...",
+            disabled: not @valid?
+          ) %>
         <% end %>
       </.form>
     </div>
@@ -109,75 +111,102 @@ defmodule LivebookWeb.HubLive.FlyComponent do
   end
 
   defp load_data(%{assigns: %{operation: :new}} = socket) do
-    assign(socket, data: %{}, select_options: [], apps: [])
+    assign(socket,
+      changeset: Fly.change_hub(%Fly{}),
+      selected_app: nil,
+      select_options: [],
+      apps: [],
+      valid?: false
+    )
   end
 
-  defp load_data(%{assigns: %{operation: :edit, hub: fly}} = socket) do
-    data = %{
-      "access_token" => fly.access_token,
-      "application_id" => fly.application_id,
-      "hub_name" => fly.hub_name,
-      "hub_color" => fly.hub_color
-    }
+  defp load_data(%{assigns: %{operation: :edit, hub: hub}} = socket) do
+    {:ok, apps} = FlyClient.fetch_apps(hub.access_token)
+    params = Map.from_struct(hub)
 
-    {:ok, apps} = FlyClient.fetch_apps(fly.access_token)
-    opts = select_options(apps, fly.application_id)
-
-    assign(socket, data: data, selected_app: fly, select_options: opts, apps: apps)
+    assign(socket,
+      changeset: Fly.change_hub(hub, params),
+      selected_app: hub,
+      select_options: select_options(apps),
+      apps: apps,
+      valid?: true
+    )
   end
 
   @impl true
   def handle_event("fetch_data", %{"fly" => %{"access_token" => token}}, socket) do
     case FlyClient.fetch_apps(token) do
       {:ok, apps} ->
-        data = %{"access_token" => token, "hub_color" => User.random_hex_color()}
         opts = select_options(apps)
 
-        {:noreply, assign(socket, data: data, select_options: opts, apps: apps)}
+        changeset =
+          socket.assigns.changeset
+          |> Fly.changeset(%{access_token: token, hub_color: HexColor.random()})
+          |> clean_errors()
+
+        {:noreply,
+         assign(socket,
+           changeset: changeset,
+           valid?: changeset.valid?,
+           select_options: opts,
+           apps: apps
+         )}
 
       {:error, _} ->
-        send(self(), {:flash_error, "Invalid Access Token"})
-        {:noreply, assign(socket, data: %{}, select_options: [], apps: [])}
+        changeset =
+          socket.assigns.changeset
+          |> Fly.changeset()
+          |> clean_errors()
+          |> put_action()
+          |> add_error(:access_token, "is invalid")
+
+        send(self(), {:flash, :error, "Failed to fetch Applications"})
+
+        {:noreply,
+         assign(socket,
+           changeset: changeset,
+           valid?: changeset.valid?,
+           select_options: [],
+           apps: []
+         )}
     end
   end
 
   def handle_event("randomize_color", _, socket) do
-    data = Map.replace!(socket.assigns.data, "hub_color", User.random_hex_color())
-    {:noreply, assign(socket, data: data)}
+    changeset =
+      socket.assigns.changeset
+      |> clean_errors()
+      |> Fly.change_hub(%{hub_color: HexColor.random()})
+      |> put_action()
+
+    {:noreply, assign(socket, changeset: changeset, valid?: changeset.valid?)}
   end
 
-  def handle_event("save_hub", %{"fly" => params}, socket) do
-    params =
-      if socket.assigns.data do
-        Map.merge(socket.assigns.data, params)
+  def handle_event("save", %{"fly" => params}, socket) do
+    {:noreply, save_fly(socket, socket.assigns.operation, params)}
+  end
+
+  def handle_event("validate", %{"fly" => attrs}, socket) do
+    params = Map.merge(socket.assigns.changeset.params, attrs)
+
+    application_id = params["application_id"]
+    selected_app = Enum.find(socket.assigns.apps, &(&1.application_id == application_id))
+    opts = select_options(socket.assigns.apps, application_id)
+
+    changeset =
+      if selected_app do
+        Fly.change_hub(selected_app, params)
       else
-        params
+        Fly.changeset(socket.assigns.changeset, params)
       end
 
-    case socket.assigns.operation do
-      :new -> create_fly(socket, params)
-      :edit -> save_fly(socket, params)
-    end
-  end
-
-  def handle_event("select_app", %{"fly" => %{"application_id" => app_id}}, socket) do
-    selected_app = Enum.find(socket.assigns.apps, &(&1.application_id == app_id))
-    opts = select_options(socket.assigns.apps, app_id)
-
-    {:noreply, assign(socket, selected_app: selected_app, select_options: opts)}
-  end
-
-  def handle_event("update_data", %{"fly" => data}, socket) do
-    data =
-      if socket.assigns.data do
-        Map.merge(socket.assigns.data, data)
-      else
-        data
-      end
-
-    opts = select_options(socket.assigns.apps, data["application_id"])
-
-    {:noreply, assign(socket, data: data, select_options: opts)}
+    {:noreply,
+     assign(socket,
+       changeset: changeset,
+       valid?: changeset.valid?,
+       selected_app: selected_app,
+       select_options: opts
+     )}
   end
 
   defp select_options(hubs, app_id \\ nil) do
@@ -192,22 +221,50 @@ defmodule LivebookWeb.HubLive.FlyComponent do
         ]
       end
 
-    Enum.reverse(options ++ [disabled_option])
+    [disabled_option] ++ options
   end
 
-  defp create_fly(socket, params) do
-    if Hubs.hub_exists?(socket.assigns.selected_app.id) do
-      send(self(), {:flash_error, "Application already exists"})
-      {:noreply, assign(socket, data: params)}
-    else
-      save_fly(socket, params)
+  defp save_fly(socket, :new, params) do
+    case Fly.create_hub(socket.assigns.selected_app, params) do
+      {:ok, fly} ->
+        changeset =
+          fly
+          |> Fly.change_hub(params)
+          |> put_action()
+
+        socket
+        |> assign(changeset: changeset, valid?: changeset.valid?)
+        |> put_flash(:success, "Hub created successfully")
+        |> push_redirect(to: Routes.hub_path(socket, :edit, fly.id))
+
+      {:error, changeset} ->
+        assign(socket, changeset: put_action(changeset), valid?: changeset.valid?)
     end
   end
 
-  defp save_fly(socket, params) do
-    Fly.save_fly(socket.assigns.selected_app, params)
-    opts = select_options(socket.assigns.apps, params["application_id"])
+  defp save_fly(socket, :edit, params) do
+    id = socket.assigns.selected_app.id
 
-    {:noreply, assign(socket, data: params, select_options: opts)}
+    case Fly.update_hub(socket.assigns.selected_app, params) do
+      {:ok, fly} ->
+        changeset =
+          fly
+          |> Fly.change_hub(params)
+          |> put_action()
+
+        socket
+        |> assign(changeset: changeset, selected_app: fly, valid?: changeset.valid?)
+        |> put_flash(:success, "Hub updated successfully")
+        |> push_redirect(to: Routes.hub_path(socket, :edit, id))
+
+      {:error, changeset} ->
+        assign(socket, changeset: changeset, valid?: changeset.valid?)
+    end
   end
+
+  defp clean_errors(changeset), do: %{changeset | errors: []}
+  defp put_action(changeset, action \\ :validate), do: %{changeset | action: action}
+
+  defp hub_color(changeset), do: get_field(changeset, :hub_color)
+  defp access_token(changeset), do: get_field(changeset, :access_token)
 end
diff --git a/lib/livebook_web/live/user_component.ex b/lib/livebook_web/live/user_component.ex
index 195793fcc..2b7b7da4e 100644
--- a/lib/livebook_web/live/user_component.ex
+++ b/lib/livebook_web/live/user_component.ex
@@ -3,18 +3,16 @@ defmodule LivebookWeb.UserComponent do
 
   import LivebookWeb.UserHelpers
 
-  alias Livebook.Users.User
+  alias Livebook.EctoTypes.HexColor
+  alias Livebook.Users
 
   @impl true
   def update(assigns, socket) do
     socket = assign(socket, assigns)
     user = socket.assigns.user
+    changeset = Users.change_user(user)
 
-    {:ok, assign(socket, data: user_to_data(user), valid: true, preview_user: user)}
-  end
-
-  defp user_to_data(user) do
-    %{"name" => user.name || "", "hex_color" => user.hex_color}
+    {:ok, assign(socket, changeset: changeset, valid?: changeset.valid?, user: user)}
   end
 
   @impl true
@@ -25,11 +23,11 @@ defmodule LivebookWeb.UserComponent do
         User profile
       </h3>
       <div class="flex justify-center">
-        <.user_avatar user={@preview_user} class="h-20 w-20" text_class="text-3xl" />
+        <.user_avatar user={@user} class="h-20 w-20" text_class="text-3xl" />
       </div>
       <.form
         let={f}
-        for={:data}
+        for={@changeset}
         phx-submit={@on_save |> JS.push("save")}
         phx-change="validate"
         phx-target={@myself}
@@ -39,21 +37,21 @@ defmodule LivebookWeb.UserComponent do
         <div class="flex flex-col space-y-5">
           <div>
             <div class="input-label">Display name</div>
-            <%= text_input(f, :name, value: @data["name"], class: "input", spellcheck: "false") %>
+            <%= text_input(f, :name, class: "input", spellcheck: "false") %>
+            <%= error_tag(f, :name) %>
           </div>
           <div>
             <div class="input-label">Cursor color</div>
             <div class="flex space-x-4 items-center">
               <div
                 class="border-[3px] rounded-lg p-1 flex justify-center items-center"
-                style={"border-color: #{@preview_user.hex_color}"}
+                style={"border-color: #{hex_color(@changeset)}"}
               >
-                <div class="rounded h-5 w-5" style={"background-color: #{@preview_user.hex_color}"}>
+                <div class="rounded h-5 w-5" style={"background-color: #{hex_color(@changeset)}"}>
                 </div>
               </div>
               <div class="relative grow">
                 <%= text_input(f, :hex_color,
-                  value: @data["hex_color"],
                   class: "input",
                   spellcheck: "false",
                   maxlength: 7
@@ -66,13 +64,14 @@ defmodule LivebookWeb.UserComponent do
                 >
                   <.remix_icon icon="refresh-line" class="text-xl" />
                 </button>
+                <%= error_tag(f, :hex_color) %>
               </div>
             </div>
           </div>
           <button
             class="button-base button-blue flex space-x-1 justify-center items-center"
             type="submit"
-            disabled={not @valid}
+            disabled={not @valid?}
           >
             <.remix_icon icon="save-line" />
             <span>Save</span>
@@ -85,27 +84,34 @@ defmodule LivebookWeb.UserComponent do
 
   @impl true
   def handle_event("randomize_color", %{}, socket) do
-    data = %{
-      socket.assigns.data
-      | "hex_color" => User.random_hex_color(except: [socket.assigns.preview_user.hex_color])
-    }
-
-    handle_event("validate", %{"data" => data}, socket)
+    hex_color = HexColor.random(except: [socket.assigns.user.hex_color])
+    handle_event("validate", %{"user" => %{"hex_color" => hex_color}}, socket)
   end
 
-  def handle_event("validate", %{"data" => data}, socket) do
-    {valid, user} =
-      case User.change(socket.assigns.user, data) do
-        {:ok, user} -> {true, user}
-        {:error, _errors, user} -> {false, user}
+  def handle_event("validate", %{"user" => params}, socket) do
+    changeset = Users.change_user(socket.assigns.user, params)
+
+    user =
+      if changeset.valid? do
+        Ecto.Changeset.apply_action!(changeset, :update)
+      else
+        socket.assigns.user
       end
 
-    {:noreply, assign(socket, data: data, valid: valid, preview_user: user)}
+    {:noreply, assign(socket, changeset: changeset, valid?: changeset.valid?, user: user)}
   end
 
-  def handle_event("save", %{"data" => data}, socket) do
-    {:ok, user} = User.change(socket.assigns.user, data)
-    Livebook.Users.broadcast_change(user)
-    {:noreply, socket}
+  def handle_event("save", %{"user" => params}, socket) do
+    changeset = Users.change_user(socket.assigns.user, params)
+
+    case Users.update_user(changeset) do
+      {:ok, user} ->
+        {:noreply, assign(socket, changeset: changeset, valid?: changeset.valid?, user: user)}
+
+      {:error, changeset} ->
+        {:noreply, assign(socket, changeset: changeset, valid?: changeset.valid?)}
+    end
   end
+
+  defp hex_color(changeset), do: Ecto.Changeset.get_field(changeset, :hex_color)
 end
diff --git a/lib/livebook_web/templates/layout/live.html.heex b/lib/livebook_web/templates/layout/live.html.heex
index dd5b480b2..53496fc1c 100644
--- a/lib/livebook_web/templates/layout/live.html.heex
+++ b/lib/livebook_web/templates/layout/live.html.heex
@@ -12,6 +12,18 @@
       </div>
     <% end %>
 
+    <%= if live_flash(@flash, :success) do %>
+      <div
+        class="shadow-custom-1 max-w-2xl flex items-center space-x-3 rounded-lg px-4 py-2 border-l-4 rounded-l-none border-blue-500 bg-white text-gray-600 hover:bg-gray-50 hover:text-gray-500 cursor-pointer"
+        role="alert"
+        phx-click="lv:clear-flash"
+        phx-value-key="success"
+      >
+        <.remix_icon icon="checkbox-circle-fill" class="text-2xl text-blue-500" />
+        <span class="whitespace-pre-wrap"><%= live_flash(@flash, :success) %></span>
+      </div>
+    <% end %>
+
     <%= if live_flash(@flash, :warning) do %>
       <div
         class="shadow-custom-1 max-w-2xl flex items-center space-x-3 rounded-lg px-4 py-2 border-l-4 rounded-l-none border-yellow-300 bg-white text-gray-600 hover:bg-gray-50 hover:text-gray-500 cursor-pointer"
diff --git a/lib/livebook_web/views/error_helpers.ex b/lib/livebook_web/views/error_helpers.ex
new file mode 100644
index 000000000..65a8d6672
--- /dev/null
+++ b/lib/livebook_web/views/error_helpers.ex
@@ -0,0 +1,29 @@
+defmodule LivebookWeb.ErrorHelpers do
+  @moduledoc """
+  Conveniences for translating and building error messages.
+  """
+  use Phoenix.HTML
+
+  @doc """
+  Generates tag for inlined form input errors.
+  """
+  def error_tag(form, field) do
+    for error <- Keyword.get_values(form.errors, field) do
+      content_tag(:span, translate_error(error),
+        class: "invalid-feedback text-red-600",
+        phx_feedback_for: input_name(form, field)
+      )
+    end
+  end
+
+  @doc """
+  Translates an error message.
+  """
+  def translate_error({msg, opts}) do
+    # Because the error messages we show in our forms and APIs
+    # are defined inside Ecto, we need to translate them dynamically.
+    Enum.reduce(opts, msg, fn {key, value}, acc ->
+      String.replace(acc, "%{#{key}}", fn _ -> to_string(value) end)
+    end)
+  end
+end
diff --git a/mix.exs b/mix.exs
index a061cc8be..560eacb82 100644
--- a/mix.exs
+++ b/mix.exs
@@ -98,6 +98,8 @@ defmodule Livebook.MixProject do
       {:earmark_parser, "~> 1.4"},
       {:castore, "~> 0.1.0"},
       {:aws_signature, "~> 0.3.0"},
+      {:ecto, "~> 3.8.4"},
+      {:phoenix_ecto, "~> 4.4.0"},
       {:phoenix_live_reload, "~> 1.2", only: :dev},
       {:floki, ">= 0.27.0", only: :test},
       {:bypass, "~> 2.1", only: :test}
diff --git a/mix.lock b/mix.lock
index fb572489d..07a92815e 100644
--- a/mix.lock
+++ b/mix.lock
@@ -5,7 +5,10 @@
   "cowboy": {:hex, :cowboy, "2.9.0", "865dd8b6607e14cf03282e10e934023a1bd8be6f6bacf921a7e2a96d800cd452", [:make, :rebar3], [{:cowlib, "2.11.0", [hex: :cowlib, repo: "hexpm", optional: false]}, {:ranch, "1.8.0", [hex: :ranch, repo: "hexpm", optional: false]}], "hexpm", "2c729f934b4e1aa149aff882f57c6372c15399a20d54f65c8d67bef583021bde"},
   "cowboy_telemetry": {:hex, :cowboy_telemetry, "0.4.0", "f239f68b588efa7707abce16a84d0d2acf3a0f50571f8bb7f56a15865aae820c", [:rebar3], [{:cowboy, "~> 2.7", [hex: :cowboy, repo: "hexpm", optional: false]}, {:telemetry, "~> 1.0", [hex: :telemetry, repo: "hexpm", optional: false]}], "hexpm", "7d98bac1ee4565d31b62d59f8823dfd8356a169e7fcbb83831b8a5397404c9de"},
   "cowlib": {:hex, :cowlib, "2.11.0", "0b9ff9c346629256c42ebe1eeb769a83c6cb771a6ee5960bd110ab0b9b872063", [:make, :rebar3], [], "hexpm", "2b3e9da0b21c4565751a6d4901c20d1b4cc25cbb7fd50d91d2ab6dd287bc86a9"},
+  "decimal": {:hex, :decimal, "2.0.0", "a78296e617b0f5dd4c6caf57c714431347912ffb1d0842e998e9792b5642d697", [:mix], [], "hexpm", "34666e9c55dea81013e77d9d87370fe6cb6291d1ef32f46a1600230b1d44f577"},
   "earmark_parser": {:hex, :earmark_parser, "1.4.26", "f4291134583f373c7d8755566122908eb9662df4c4b63caa66a0eabe06569b0a", [:mix], [], "hexpm", "48d460899f8a0c52c5470676611c01f64f3337bad0b26ddab43648428d94aabc"},
+  "ecto": {:hex, :ecto, "3.8.4", "e06b8b87e62b27fea17fd2ff6041572ddd10339fd16cdf58446e402c6c90a74b", [:mix], [{:decimal, "~> 1.6 or ~> 2.0", [hex: :decimal, repo: "hexpm", optional: false]}, {:jason, "~> 1.0", [hex: :jason, repo: "hexpm", optional: true]}, {:telemetry, "~> 0.4 or ~> 1.0", [hex: :telemetry, repo: "hexpm", optional: false]}], "hexpm", "f9244288b8d42db40515463a008cf3f4e0e564bb9c249fe87bf28a6d79fe82d4"},
+  "ex_machina": {:hex, :ex_machina, "2.7.0", "b792cc3127fd0680fecdb6299235b4727a4944a09ff0fa904cc639272cd92dc7", [:mix], [{:ecto, "~> 2.2 or ~> 3.0", [hex: :ecto, repo: "hexpm", optional: true]}, {:ecto_sql, "~> 3.0", [hex: :ecto_sql, repo: "hexpm", optional: true]}], "hexpm", "419aa7a39bde11894c87a615c4ecaa52d8f107bbdd81d810465186f783245bf8"},
   "file_system": {:hex, :file_system, "0.2.10", "fb082005a9cd1711c05b5248710f8826b02d7d1784e7c3451f9c1231d4fc162d", [:mix], [], "hexpm", "41195edbfb562a593726eda3b3e8b103a309b733ad25f3d642ba49696bf715dc"},
   "floki": {:hex, :floki, "0.33.1", "f20f1eb471e726342b45ccb68edb9486729e7df94da403936ea94a794f072781", [:mix], [{:html_entities, "~> 0.5.0", [hex: :html_entities, repo: "hexpm", optional: false]}], "hexpm", "461035fd125f13fdf30f243c85a0b1e50afbec876cbf1ceefe6fddd2e6d712c6"},
   "html_entities": {:hex, :html_entities, "0.5.2", "9e47e70598da7de2a9ff6af8758399251db6dbb7eebe2b013f2bbd2515895c3c", [:mix], [], "hexpm", "c53ba390403485615623b9531e97696f076ed415e8d8058b1dbaa28181f4fdcc"},
@@ -13,6 +16,7 @@
   "libpe": {:hex, :libpe, "1.1.2", "16337b414c690e0ee9c49fe917b059622f001c399303102b98900c05c229cd9a", [:mix], [], "hexpm", "31df0639fafb603b20078c8db9596c8984f35a151c64ec2e483d9136ff9f428c"},
   "mime": {:hex, :mime, "1.6.0", "dabde576a497cef4bbdd60aceee8160e02a6c89250d6c0b29e56c0dfb00db3d2", [:mix], [], "hexpm", "31a1a8613f8321143dde1dafc36006a17d28d02bdfecb9e95a880fa7aabd19a7"},
   "phoenix": {:hex, :phoenix, "1.6.11", "29f3c0fd12fa1fc4d4b05e341578e55bc78d96ea83a022587a7e276884d397e4", [:mix], [{:jason, "~> 1.0", [hex: :jason, repo: "hexpm", optional: true]}, {:phoenix_pubsub, "~> 2.0", [hex: :phoenix_pubsub, repo: "hexpm", optional: false]}, {:phoenix_view, "~> 1.0", [hex: :phoenix_view, repo: "hexpm", optional: false]}, {:plug, "~> 1.10", [hex: :plug, repo: "hexpm", optional: false]}, {:plug_cowboy, "~> 2.2", [hex: :plug_cowboy, repo: "hexpm", optional: true]}, {:plug_crypto, "~> 1.2", [hex: :plug_crypto, repo: "hexpm", optional: false]}, {:telemetry, "~> 0.4 or ~> 1.0", [hex: :telemetry, repo: "hexpm", optional: false]}], "hexpm", "1664e34f80c25ea4918fbadd957f491225ef601c0e00b4e644b1a772864bfbc2"},
+  "phoenix_ecto": {:hex, :phoenix_ecto, "4.4.0", "0672ed4e4808b3fbed494dded89958e22fb882de47a97634c0b13e7b0b5f7720", [:mix], [{:ecto, "~> 3.3", [hex: :ecto, repo: "hexpm", optional: false]}, {:phoenix_html, "~> 2.14.2 or ~> 3.0", [hex: :phoenix_html, repo: "hexpm", optional: true]}, {:plug, "~> 1.9", [hex: :plug, repo: "hexpm", optional: false]}], "hexpm", "09864e558ed31ee00bd48fcc1d4fc58ae9678c9e81649075431e69dbabb43cc1"},
   "phoenix_html": {:hex, :phoenix_html, "3.2.0", "1c1219d4b6cb22ac72f12f73dc5fad6c7563104d083f711c3fcd8551a1f4ae11", [:mix], [{:plug, "~> 1.5", [hex: :plug, repo: "hexpm", optional: true]}], "hexpm", "36ec97ba56d25c0136ef1992c37957e4246b649d620958a1f9fa86165f8bc54f"},
   "phoenix_live_dashboard": {:hex, :phoenix_live_dashboard, "0.6.5", "1495bb014be12c9a9252eca04b9af54246f6b5c1e4cd1f30210cd00ec540cf8e", [:mix], [{:ecto, "~> 3.6.2 or ~> 3.7", [hex: :ecto, repo: "hexpm", optional: true]}, {:ecto_mysql_extras, "~> 0.3", [hex: :ecto_mysql_extras, repo: "hexpm", optional: true]}, {:ecto_psql_extras, "~> 0.7", [hex: :ecto_psql_extras, repo: "hexpm", optional: true]}, {:mime, "~> 1.6 or ~> 2.0", [hex: :mime, repo: "hexpm", optional: false]}, {:phoenix_live_view, "~> 0.17.7", [hex: :phoenix_live_view, repo: "hexpm", optional: false]}, {:telemetry_metrics, "~> 0.6.0", [hex: :telemetry_metrics, repo: "hexpm", optional: false]}], "hexpm", "ef4fa50dd78364409039c99cf6f98ab5209b4c5f8796c17f4db118324f0db852"},
   "phoenix_live_reload": {:hex, :phoenix_live_reload, "1.3.3", "3a53772a6118d5679bf50fc1670505a290e32a1d195df9e069d8c53ab040c054", [:mix], [{:file_system, "~> 0.2.1 or ~> 0.3", [hex: :file_system, repo: "hexpm", optional: false]}, {:phoenix, "~> 1.4", [hex: :phoenix, repo: "hexpm", optional: false]}], "hexpm", "766796676e5f558dbae5d1bdb066849673e956005e3730dfd5affd7a6da4abac"},
diff --git a/static/images/enterprise.png b/static/images/enterprise.png
new file mode 100644
index 000000000..ae2f0f657
Binary files /dev/null and b/static/images/enterprise.png differ
diff --git a/test/livebook/ecto_types/hex_color_test.exs b/test/livebook/ecto_types/hex_color_test.exs
new file mode 100644
index 000000000..1cce201b6
--- /dev/null
+++ b/test/livebook/ecto_types/hex_color_test.exs
@@ -0,0 +1,4 @@
+defmodule Livebook.EctoTypes.HexColorTest do
+  use ExUnit.Case, async: true
+  doctest Livebook.EctoTypes.HexColor
+end
diff --git a/test/livebook/hubs/provider_test.exs b/test/livebook/hubs/provider_test.exs
index 2a3c1f587..321afd4c5 100644
--- a/test/livebook/hubs/provider_test.exs
+++ b/test/livebook/hubs/provider_test.exs
@@ -1,13 +1,11 @@
 defmodule Livebook.Hubs.ProviderTest do
-  use ExUnit.Case
-
-  import Livebook.Fixtures
+  use Livebook.DataCase
 
   alias Livebook.Hubs.{Fly, Metadata, Provider}
 
   describe "Fly" do
     test "normalize/1" do
-      fly = fly_fixture()
+      fly = build(:fly)
 
       assert Provider.normalize(fly) == %Metadata{
                id: fly.id,
@@ -18,7 +16,7 @@ defmodule Livebook.Hubs.ProviderTest do
     end
 
     test "load/2" do
-      fly = fly_fixture()
+      fly = build(:fly)
       fields = Map.from_struct(fly)
 
       assert Provider.load(%Fly{}, fields) == fly
diff --git a/test/livebook/hubs_test.exs b/test/livebook/hubs_test.exs
index 5790beb89..310c64b75 100644
--- a/test/livebook/hubs_test.exs
+++ b/test/livebook/hubs_test.exs
@@ -1,7 +1,5 @@
 defmodule Livebook.HubsTest do
-  use ExUnit.Case
-
-  import Livebook.Fixtures
+  use Livebook.DataCase
 
   alias Livebook.Hubs
 
@@ -12,7 +10,7 @@ defmodule Livebook.HubsTest do
   end
 
   test "fetch_hubs/0 returns a list of persisted hubs" do
-    fly = create_fly("fly-baz")
+    fly = insert_hub(:fly, id: "fly-baz")
     assert Hubs.fetch_hubs() == [fly]
 
     Hubs.delete_hub("fly-baz")
@@ -20,7 +18,7 @@ defmodule Livebook.HubsTest do
   end
 
   test "fetch_metadata/0 returns a list of persisted hubs normalized" do
-    fly = create_fly("fly-livebook")
+    fly = insert_hub(:fly, id: "fly-livebook")
 
     assert Hubs.fetch_metadatas() == [
              %Hubs.Metadata{
@@ -42,26 +40,26 @@ defmodule Livebook.HubsTest do
                    Hubs.fetch_hub!("fly-foo")
                  end
 
-    fly = create_fly("fly-foo")
+    fly = insert_hub(:fly, id: "fly-foo")
 
     assert Hubs.fetch_hub!("fly-foo") == fly
   end
 
   test "hub_exists?/1" do
     refute Hubs.hub_exists?("fly-bar")
-    create_fly("fly-bar")
+    insert_hub(:fly, id: "fly-bar")
     assert Hubs.hub_exists?("fly-bar")
   end
 
   test "save_hub/1 persists hub" do
-    fly = fly_fixture(id: "fly-foo")
+    fly = build(:fly, id: "fly-foo")
     Hubs.save_hub(fly)
 
     assert Hubs.fetch_hub!("fly-foo") == fly
   end
 
   test "save_hub/1 updates hub" do
-    fly = create_fly("fly-foo2")
+    fly = insert_hub(:fly, id: "fly-foo2")
     Hubs.save_hub(%{fly | hub_color: "#FFFFFF"})
 
     refute Hubs.fetch_hub!("fly-foo2") == fly
diff --git a/test/livebook/users/user_test.exs b/test/livebook/users/user_test.exs
index 2eb3358b7..8ed652ec8 100644
--- a/test/livebook/users/user_test.exs
+++ b/test/livebook/users/user_test.exs
@@ -1,34 +1,35 @@
 defmodule Livebook.Users.UserTest do
-  use ExUnit.Case, async: true
+  use Livebook.DataCase, async: true
 
   alias Livebook.Users.User
 
   describe "change/2" do
     test "given valid attributes returns and updated user" do
-      user = User.new()
+      user = build(:user)
       attrs = %{"name" => "Jake Peralta", "hex_color" => "#000000"}
-      assert {:ok, %User{name: "Jake Peralta", hex_color: "#000000"}} = User.change(user, attrs)
+      changeset = User.changeset(user, attrs)
+
+      assert changeset.valid?
+      assert get_field(changeset, :name) == "Jake Peralta"
+      assert get_field(changeset, :hex_color) == "#000000"
     end
 
-    test "given empty name sets name to nil" do
-      user = User.new()
+    test "given empty name returns an error" do
+      user = build(:user)
       attrs = %{"name" => ""}
-      assert {:ok, %User{name: nil}} = User.change(user, attrs)
+      changeset = User.changeset(user, attrs)
+
+      refute changeset.valid?
+      assert "can't be blank" in errors_on(changeset).name
     end
 
     test "given invalid color returns an error" do
-      user = User.new()
+      user = build(:user)
       attrs = %{"hex_color" => "#invalid"}
-      assert {:error, [{:hex_color, "not a valid color"}], _user} = User.change(user, attrs)
-    end
+      changeset = User.changeset(user, attrs)
 
-    test "given invalid attribute partially updates the user" do
-      user = User.new()
-      current_hex_color = user.hex_color
-      attrs = %{"hex_color" => "#invalid", "name" => "Jake Peralta"}
-
-      assert {:error, _errors, %User{name: "Jake Peralta", hex_color: ^current_hex_color}} =
-               User.change(user, attrs)
+      refute changeset.valid?
+      assert "not a valid color" in errors_on(changeset).hex_color
     end
   end
 end
diff --git a/test/livebook/utils_test.exs b/test/livebook/utils_test.exs
index 3268e56fd..14e65e987 100644
--- a/test/livebook/utils_test.exs
+++ b/test/livebook/utils_test.exs
@@ -1,7 +1,4 @@
 defmodule Livebook.UtilsTest do
   use ExUnit.Case, async: true
-
-  alias Livebook.Utils
-
-  doctest Utils
+  doctest Livebook.Utils
 end
diff --git a/test/livebook_web/live/home_live_test.exs b/test/livebook_web/live/home_live_test.exs
index 4dad262e5..4c4c90beb 100644
--- a/test/livebook_web/live/home_live_test.exs
+++ b/test/livebook_web/live/home_live_test.exs
@@ -1,7 +1,6 @@
 defmodule LivebookWeb.HomeLiveTest do
   use LivebookWeb.ConnCase, async: true
 
-  import Livebook.Fixtures
   import Phoenix.LiveViewTest
 
   alias Livebook.{Sessions, Session}
@@ -248,7 +247,7 @@ defmodule LivebookWeb.HomeLiveTest do
     end
 
     test "render persisted hubs", %{conn: conn} do
-      fly = create_fly("fly-foo-bar-id")
+      fly = insert_hub(:fly, id: "fly-foo-bar-id")
 
       {:ok, _view, html} = live(conn, "/")
       assert html =~ "HUBS"
@@ -417,11 +416,17 @@ defmodule LivebookWeb.HomeLiveTest do
 
   test "handles user profile update", %{conn: conn} do
     {:ok, view, _} = live(conn, "/")
+    data = %{user: %{name: "Jake Peralta", hex_color: "#123456"}}
 
     view
     |> element("#user_form")
-    |> render_submit(%{data: %{hex_color: "#123456"}})
+    |> render_change(data)
 
+    view
+    |> element("#user_form")
+    |> render_submit(data)
+
+    assert render(view) =~ "Jake Peralta"
     assert render(view) =~ "#123456"
   end
 
diff --git a/test/livebook_web/live/hub_live_test.exs b/test/livebook_web/live/hub_live_test.exs
index a0c55323c..111400b77 100644
--- a/test/livebook_web/live/hub_live_test.exs
+++ b/test/livebook_web/live/hub_live_test.exs
@@ -1,7 +1,6 @@
 defmodule LivebookWeb.HubLiveTest do
   use LivebookWeb.ConnCase, async: true
 
-  import Livebook.Fixtures
   import Phoenix.LiveViewTest
 
   alias Livebook.Hubs
@@ -25,38 +24,38 @@ defmodule LivebookWeb.HubLiveTest do
 
       {:ok, view, _html} = live(conn, "/hub")
 
-      # renders the second step
       assert view
              |> element("#fly")
              |> render_click() =~ "2. Configure your Hub"
 
-      # triggers the access_access_token field change
-      # and shows the fly's third step
       assert view
              |> element(~s/input[name="fly[access_token]"]/)
              |> render_change(%{"fly" => %{"access_token" => "dummy access token"}}) =~
                ~s(<option value="123456789">Foo Bar - 123456789</option>)
 
-      # triggers the application_id field change
-      # and assigns `selected_app` to socket
+      attrs = %{
+        "access_token" => "dummy access token",
+        "application_id" => "123456789",
+        "hub_name" => "My Foo Hub",
+        "hub_color" => "#FF00FF"
+      }
+
       view
-      |> element(~s/select[name="fly[application_id]"]/)
-      |> render_change(%{"fly" => %{"application_id" => "123456789"}})
+      |> element("#fly-form")
+      |> render_change(%{"fly" => attrs})
 
-      # sends the save_hub event to backend
-      # and checks the new hub on sidebar
       refute view
-             |> element("#fly-form")
-             |> render_submit(%{
-               "fly" => %{
-                 "access_token" => "dummy access token",
-                 "application_id" => "123456789",
-                 "hub_name" => "My Foo Hub",
-                 "hub_color" => "#FF00FF"
-               }
-             }) =~ "Application already exists"
+             |> element("#fly-form .invalid-feedback")
+             |> has_element?()
+
+      assert {:ok, view, _html} =
+               view
+               |> element("#fly-form")
+               |> render_submit(%{"fly" => attrs})
+               |> follow_redirect(conn)
+
+      assert render(view) =~ "Hub created successfully"
 
-      # and checks the new hub on sidebar
       assert view
              |> element("#hubs")
              |> render() =~ ~s/style="color: #FF00FF"/
@@ -72,30 +71,38 @@ defmodule LivebookWeb.HubLiveTest do
 
     test "updates fly", %{conn: conn} do
       fly_app_bypass("987654321")
-      fly = create_fly("fly-987654321", %{application_id: "987654321"})
+      fly = insert_hub(:fly, id: "fly-987654321", application_id: "987654321")
 
       {:ok, view, _html} = live(conn, "/hub/fly-987654321")
 
-      # renders the second step
       assert render(view) =~ "2. Configure your Hub"
 
       assert render(view) =~
                ~s(<option selected="selected" value="987654321">Foo Bar - 987654321</option>)
 
-      # sends the save_hub event to backend
-      # and checks the new hub on sidebar
+      attrs = %{
+        "access_token" => "dummy access token",
+        "application_id" => "987654321",
+        "hub_name" => "Personal Hub",
+        "hub_color" => "#FF00FF"
+      }
+
       view
       |> element("#fly-form")
-      |> render_submit(%{
-        "fly" => %{
-          "access_token" => "dummy access token",
-          "application_id" => "987654321",
-          "hub_name" => "Personal Hub",
-          "hub_color" => "#FF00FF"
-        }
-      })
+      |> render_change(%{"fly" => attrs})
+
+      refute view
+             |> element("#fly-form .invalid-feedback")
+             |> has_element?()
+
+      assert {:ok, view, _html} =
+               view
+               |> element("#fly-form")
+               |> render_submit(%{"fly" => attrs})
+               |> follow_redirect(conn)
+
+      assert render(view) =~ "Hub updated successfully"
 
-      # and checks the new hub on sidebar
       assert view
              |> element("#hubs")
              |> render() =~ ~s/style="color: #FF00FF"/
@@ -112,45 +119,39 @@ defmodule LivebookWeb.HubLiveTest do
     end
 
     test "fails to create existing hub", %{conn: conn} do
-      fly = create_fly("fly-foo", %{application_id: "foo"})
+      fly = insert_hub(:fly, id: "fly-foo", application_id: "foo")
       fly_app_bypass("foo")
 
       {:ok, view, _html} = live(conn, "/hub")
 
-      # renders the second step
       assert view
              |> element("#fly")
              |> render_click() =~ "2. Configure your Hub"
 
-      # triggers the access_token field change
-      # and shows the fly's third step
       assert view
              |> element(~s/input[name="fly[access_token]"]/)
              |> render_change(%{"fly" => %{"access_token" => "dummy access token"}}) =~
                ~s(<option value="foo">Foo Bar - foo</option>)
 
-      # triggers the application_id field change
-      # and assigns `selected_app` to socket
-      view
-      |> element(~s/select[name="fly[application_id]"]/)
-      |> render_change(%{"fly" => %{"application_id" => "foo"}})
+      attrs = %{
+        "access_token" => "dummy access token",
+        "application_id" => "foo",
+        "hub_name" => "My Foo Hub",
+        "hub_color" => "#FF00FF"
+      }
 
-      # sends the save_hub event to backend
-      # and checks the new hub on sidebar
       view
       |> element("#fly-form")
-      |> render_submit(%{
-        "fly" => %{
-          "access_token" => "dummy access token",
-          "application_id" => "foo",
-          "hub_name" => "My Foo Hub",
-          "hub_color" => "#FF00FF"
-        }
-      })
+      |> render_change(%{"fly" => attrs})
 
-      assert render(view) =~ "Application already exists"
+      refute view
+             |> element("#fly-form .invalid-feedback")
+             |> has_element?()
+
+      assert view
+             |> element("#fly-form")
+             |> render_submit(%{"fly" => attrs}) =~ "already exists"
 
-      # and checks the hub didn't change on sidebar
       assert view
              |> element("#hubs")
              |> render() =~ ~s/style="color: #{fly.hub_color}"/
diff --git a/test/livebook_web/live/session_live_test.exs b/test/livebook_web/live/session_live_test.exs
index fcee33173..6c5da251d 100644
--- a/test/livebook_web/live/session_live_test.exs
+++ b/test/livebook_web/live/session_live_test.exs
@@ -5,7 +5,6 @@ defmodule LivebookWeb.SessionLiveTest do
 
   alias Livebook.{Sessions, Session, Runtime, Users, FileSystem}
   alias Livebook.Notebook.Cell
-  alias Livebook.Users.User
 
   setup do
     {:ok, session} = Sessions.create_session(notebook: Livebook.Notebook.new())
@@ -577,7 +576,7 @@ defmodule LivebookWeb.SessionLiveTest do
 
   describe "connected users" do
     test "lists connected users", %{conn: conn, session: session} do
-      user1 = create_user_with_name("Jake Peralta")
+      user1 = build(:user, name: "Jake Peralta")
 
       client_pid =
         spawn_link(fn ->
@@ -601,7 +600,7 @@ defmodule LivebookWeb.SessionLiveTest do
 
       Session.subscribe(session.id)
 
-      user1 = create_user_with_name("Jake Peralta")
+      user1 = build(:user, name: "Jake Peralta")
 
       client_pid =
         spawn_link(fn ->
@@ -622,7 +621,7 @@ defmodule LivebookWeb.SessionLiveTest do
 
     test "updates users list whenever a user changes his data",
          %{conn: conn, session: session} do
-      user1 = create_user_with_name("Jake Peralta")
+      user1 = build(:user, name: "Jake Peralta")
 
       client_pid =
         spawn_link(fn ->
@@ -959,11 +958,6 @@ defmodule LivebookWeb.SessionLiveTest do
     cell_id
   end
 
-  defp create_user_with_name(name) do
-    {:ok, user} = User.new() |> User.change(%{"name" => name})
-    user
-  end
-
   defp url(port), do: "http://localhost:#{port}"
 
   defp close_session_by_id(session_id) do
diff --git a/test/support/conn_case.ex b/test/support/conn_case.ex
index 6791440d3..cd7c610fd 100644
--- a/test/support/conn_case.ex
+++ b/test/support/conn_case.ex
@@ -6,6 +6,7 @@ defmodule LivebookWeb.ConnCase do
       # Import conveniences for testing with connections
       import Plug.Conn
       import Phoenix.ConnTest
+      import Livebook.Factory
       import LivebookWeb.ConnCase
 
       alias LivebookWeb.Router.Helpers, as: Routes
diff --git a/test/support/data_case.ex b/test/support/data_case.ex
new file mode 100644
index 000000000..5e12c3eee
--- /dev/null
+++ b/test/support/data_case.ex
@@ -0,0 +1,44 @@
+defmodule Livebook.DataCase do
+  @moduledoc """
+  This module defines the setup for tests requiring
+  access to the application's data layer.
+
+  You may define functions here to be used as helpers in
+  your tests.
+
+  Finally, if the test case interacts with the database,
+  we enable the SQL sandbox, so changes done to the database
+  are reverted at the end of every test. If you are using
+  PostgreSQL, you can even run database tests asynchronously
+  by setting `use Livebook.DataCase, async: true`, although
+  this option is not recommended for other databases.
+  """
+
+  use ExUnit.CaseTemplate
+
+  using do
+    quote do
+      import Ecto
+      import Ecto.Changeset
+      import Ecto.Query
+      import Livebook.DataCase
+      import Livebook.Factory
+    end
+  end
+
+  @doc """
+  A helper that transforms changeset errors into a map of messages.
+
+      assert {:error, changeset} = Accounts.create_user(%{password: "short"})
+      assert "password is too short" in errors_on(changeset).password
+      assert %{password: ["password is too short"]} = errors_on(changeset)
+
+  """
+  def errors_on(changeset) do
+    Ecto.Changeset.traverse_errors(changeset, fn {message, opts} ->
+      Regex.replace(~r"%{(\w+)}", message, fn _, key ->
+        opts |> Keyword.get(String.to_existing_atom(key), key) |> to_string()
+      end)
+    end)
+  end
+end
diff --git a/test/support/factory.ex b/test/support/factory.ex
new file mode 100644
index 000000000..6157fdcf3
--- /dev/null
+++ b/test/support/factory.ex
@@ -0,0 +1,43 @@
+defmodule Livebook.Factory do
+  @moduledoc false
+
+  def build(:user) do
+    %Livebook.Users.User{
+      id: Livebook.Utils.random_id(),
+      name: "Jose Valim",
+      hex_color: Livebook.EctoTypes.HexColor.random()
+    }
+  end
+
+  def build(:fly_metadata) do
+    %Livebook.Hubs.Metadata{
+      id: "fly-foo-bar-baz",
+      name: "My Personal Hub",
+      color: "#FF00FF",
+      provider: build(:fly)
+    }
+  end
+
+  def build(:fly) do
+    %Livebook.Hubs.Fly{
+      id: "fly-foo-bar-baz",
+      hub_name: "My Personal Hub",
+      hub_color: "#FF00FF",
+      access_token: Livebook.Utils.random_cookie(),
+      organization_id: Livebook.Utils.random_id(),
+      organization_type: "PERSONAL",
+      organization_name: "Foo",
+      application_id: "foo-bar-baz"
+    }
+  end
+
+  def build(factory_name, attrs \\ %{}) do
+    factory_name |> build() |> struct!(attrs)
+  end
+
+  def insert_hub(factory_name, attrs \\ %{}) do
+    factory_name
+    |> build(attrs)
+    |> Livebook.Hubs.save_hub()
+  end
+end
diff --git a/test/support/fixtures.ex b/test/support/fixtures.ex
deleted file mode 100644
index 0b8aaf433..000000000
--- a/test/support/fixtures.ex
+++ /dev/null
@@ -1,27 +0,0 @@
-defmodule Livebook.Fixtures do
-  @moduledoc false
-
-  def create_fly(id, attrs \\ %{}) do
-    attrs
-    |> fly_fixture()
-    |> Map.replace!(:id, id)
-    |> Livebook.Hubs.save_hub()
-  end
-
-  def fly_fixture(attrs \\ %{}) do
-    fly = %Livebook.Hubs.Fly{
-      id: "fly-foo-bar-baz",
-      hub_name: "My Personal Hub",
-      hub_color: "#FF00FF",
-      access_token: Livebook.Utils.random_cookie(),
-      organization_id: Livebook.Utils.random_id(),
-      organization_type: "PERSONAL",
-      organization_name: "Foo",
-      application_id: "foo-bar-baz"
-    }
-
-    for {key, value} <- attrs, reduce: fly do
-      acc -> Map.replace!(acc, key, value)
-    end
-  end
-end