diff --git a/app/services/repository_zip_export.rb b/app/services/repository_zip_export.rb
index 7ca6cda00..cf62b6b03 100644
--- a/app/services/repository_zip_export.rb
+++ b/app/services/repository_zip_export.rb
@@ -11,12 +11,12 @@ module RepositoryZipExport
     zip = ZipExport.create(user: current_user)
     zip.generate_exportable_zip(
       current_user,
-      to_csv(ordered_rows, params[:header_ids]),
+      to_csv(ordered_rows, params[:header_ids], current_user, repository.team),
       :repositories
     )
   end
 
-  def self.to_csv(rows, column_ids)
+  def self.to_csv(rows, column_ids, user, team)
     # Parse column names
     csv_header = []
     column_ids.each do |c_id|
@@ -56,7 +56,11 @@ module RepositoryZipExport
                      else
                        cell = row.repository_cells
                                  .find_by(repository_column_id: c_id)
-                       cell ? cell.value.formatted : nil
+                       if cell
+                         SmartAnnotations::TagToText.new(
+                           user, team, cell.value.formatted
+                         ).text
+                       end
                      end
         end
         csv << csv_row
diff --git a/app/services/smart_annotations/preview.rb b/app/services/smart_annotations/html_preview.rb
similarity index 99%
rename from app/services/smart_annotations/preview.rb
rename to app/services/smart_annotations/html_preview.rb
index 33765dae3..39ae0e47e 100644
--- a/app/services/smart_annotations/preview.rb
+++ b/app/services/smart_annotations/html_preview.rb
@@ -1,7 +1,7 @@
 # frozen_string_literal: true
 
 module SmartAnnotations
-  class Preview
+  class HtmlPreview
     class << self
       def html(name, type, object)
         send("generate_#{type}_snippet", name, object)
diff --git a/app/services/smart_annotations/tag_to_html.rb b/app/services/smart_annotations/tag_to_html.rb
index 0e4741b4c..f782e0022 100644
--- a/app/services/smart_annotations/tag_to_html.rb
+++ b/app/services/smart_annotations/tag_to_html.rb
@@ -1,7 +1,7 @@
 # frozen_string_literal: true
 
 require 'smart_annotations/permision_eval'
-require 'smart_annotations/preview'
+require 'smart_annotations/html_preview'
 
 module SmartAnnotations
   class TagToHtml
@@ -32,7 +32,7 @@ module SmartAnnotations
             next unless object && SmartAnnotations::PermissionEval.check(user,
                                                                          type,
                                                                          object)
-            SmartAnnotations::Preview.html(nil, type, object)
+            SmartAnnotations::HtmlPreview.html(nil, type, object)
           end
         rescue ActiveRecord::RecordNotFound
           next
@@ -42,9 +42,9 @@ module SmartAnnotations
 
     def repository_item(name, user, type, object)
       if object && SmartAnnotations::PermissionEval.check(user, type, object)
-        return SmartAnnotations::Preview.html(nil, type, object)
+        return SmartAnnotations::HtmlPreview.html(nil, type, object)
       end
-      SmartAnnotations::Preview.html(name, type, object)
+      SmartAnnotations::HtmlPreview.html(name, type, object)
     end
 
     def extract_values(element)
diff --git a/app/services/smart_annotations/tag_to_text.rb b/app/services/smart_annotations/tag_to_text.rb
new file mode 100644
index 000000000..f197338d1
--- /dev/null
+++ b/app/services/smart_annotations/tag_to_text.rb
@@ -0,0 +1,78 @@
+# frozen_string_literal: true
+
+require 'smart_annotations/permision_eval'
+require 'smart_annotations/text_preview'
+
+module SmartAnnotations
+  class TagToText
+    attr_reader :text
+
+    def initialize(user, team, text)
+      parse_items_annotations(user, text)
+      parse_users_annotations(user, team, @text)
+    end
+
+    private
+
+    USER_REGEX = /\[\@(.*?)~([0-9a-zA-Z]+)\]/
+    ITEMS_REGEX = /\[\#(.*?)~(prj|exp|tsk|rep_item)~([0-9a-zA-Z]+)\]/
+    OBJECT_MAPPINGS = { prj: Project,
+                        exp: Experiment,
+                        tsk: MyModule,
+                        rep_item: RepositoryRow }.freeze
+
+    def parse_items_annotations(user, text)
+      @text = text.gsub(ITEMS_REGEX) do |el|
+        value = extract_values(el)
+        type = value[:object_type]
+        begin
+          object = fetch_object(type, value[:object_id])
+          # handle repository_items edge case
+          if type == 'rep_item'
+            repository_item(value[:name], user, type, object)
+          else
+            next unless object && SmartAnnotations::PermissionEval.check(user,
+                                                                         type,
+                                                                         object)
+            SmartAnnotations::TextPreview.text(nil, type, object)
+          end
+        rescue ActiveRecord::RecordNotFound
+          next
+        end
+      end
+    end
+
+    def parse_users_annotations(user, team, text)
+      @text = text.gsub(USER_REGEX) do |el|
+        match = el.match(USER_REGEX)
+        user = User.find_by_id(match[2].base62_decode)
+        next unless user
+        next if UserTeam.where(user: user, team: team).empty?
+        user.full_name
+      end
+    end
+
+    def repository_item(name, user, type, object)
+      if object && SmartAnnotations::PermissionEval.check(user, type, object)
+        return SmartAnnotations::TextPreview.text(nil, type, object)
+      end
+      SmartAnnotations::TextPreview.text(name, type, object)
+    end
+
+    def extract_values(element)
+      match = element.match(ITEMS_REGEX)
+      {
+        name: match[1],
+        object_type: match[2],
+        object_id: match[3].base62_decode
+      }
+    end
+
+    def fetch_object(type, id)
+      klass = OBJECT_MAPPINGS.fetch(type.to_sym) do
+        raise ActiveRecord::RecordNotFound.new("#{type} does not exist")
+      end
+      klass.find_by_id(id)
+    end
+  end
+end
diff --git a/app/services/smart_annotations/text_preview.rb b/app/services/smart_annotations/text_preview.rb
new file mode 100644
index 000000000..505c9ebee
--- /dev/null
+++ b/app/services/smart_annotations/text_preview.rb
@@ -0,0 +1,43 @@
+# frozen_string_literal: true
+
+module SmartAnnotations
+  class TextPreview
+    class << self
+      def text(name, type, object)
+        send("generate_#{type}_snippet", name, object)
+      end
+
+      private
+
+      ROUTES = Rails.application.routes.url_helpers
+
+      def generate_prj_snippet(_, object)
+        if object.archived?
+          return "#{object.name} #{I18n.t('atwho.res.archived')}"
+        end
+        object.name
+      end
+
+      def generate_exp_snippet(_, object)
+        if object.archived?
+          return "#{object.name} #{I18n.t('atwho.res.archived')}"
+        end
+        object.name
+      end
+
+      def generate_tsk_snippet(_, object)
+        if object.archived?
+          return "#{object.name} #{I18n.t('atwho.res.archived')}"
+        end
+        object.name
+      end
+
+      def generate_rep_item_snippet(name, object)
+        if object
+          return object.name
+        end
+        "#{name} #{I18n.t('atwho.res.deleted')}"
+      end
+    end
+  end
+end
diff --git a/spec/services/smart_annotations/preview_spec.rb b/spec/services/smart_annotations/html_preview_spec.rb
similarity index 95%
rename from spec/services/smart_annotations/preview_spec.rb
rename to spec/services/smart_annotations/html_preview_spec.rb
index 45d836c14..8b2f4f9cc 100644
--- a/spec/services/smart_annotations/preview_spec.rb
+++ b/spec/services/smart_annotations/html_preview_spec.rb
@@ -1,7 +1,7 @@
 require 'rails_helper'
-require 'smart_annotations/preview'
+require 'smart_annotations/html_preview'
 
-describe SmartAnnotations::Preview do
+describe SmartAnnotations::HtmlPreview do
   let(:subject) { described_class }
   let(:user) { create :user }
   let(:project) { create :project, name: 'my project' }
diff --git a/spec/services/smart_annotations/tag_to_text_spec.rb b/spec/services/smart_annotations/tag_to_text_spec.rb
new file mode 100644
index 000000000..76d453dd1
--- /dev/null
+++ b/spec/services/smart_annotations/tag_to_text_spec.rb
@@ -0,0 +1,58 @@
+require 'rails_helper'
+
+describe SmartAnnotations::TagToText do
+  let!(:user) { create :user }
+  let!(:team) { create :team }
+  let!(:user_team) { create :user_team, user: user, team: team, role: 2 }
+  let!(:project) { create :project, name: 'my project', team: team }
+  let!(:user_project) do
+    create :user_project, project: project, user: user, role: 0
+  end
+  let(:text) do
+    "My annotation of [#my project~prj~#{project.id.base62_encode}]"
+  end
+  let(:subject) { described_class.new(user, team, text) }
+  describe 'Parsed text' do
+    it 'returns a existing string with smart annotation' do
+      expect(subject.text).to eq("My annotation of #{project.name}")
+    end
+  end
+
+  describe '#extract_values/1' do
+    it 'returns a parsed hash of smart annotation' do
+      values = subject.send(:extract_values, '[#my project~prj~1]')
+      expect(values[:name]).to eq 'my project'
+      expect(values[:object_id]).to eq 1
+      expect(values[:object_type]).to eq 'prj'
+    end
+  end
+
+  describe '#fetch_object/2' do
+    it 'rises an error if type is not valid' do
+      expect {
+        subject.send(:fetch_object, 'banana', project.id)
+      }.to raise_error(ActiveRecord::RecordNotFound)
+    end
+
+    it 'returns the required object' do
+      expect(subject.send(:fetch_object, 'prj', project.id)).to eq project
+    end
+  end
+
+  describe '#parse_users_annotations/2' do
+    let!(:user_two) { create :user, email: 'test_user@asdf.com' }
+    let(:text) { "[@#{user.full_name}~#{user.id.base62_encode}]" }
+    it 'parses the user tokent to text format' do
+      expect(
+        subject.send(:parse_users_annotations, user, team, text)
+      ).to eq user.full_name
+    end
+
+    it 'trims the user annotation if user is not member of a team' do
+      random_text = "Sec:[@#{user_two.full_name}~#{user_two.id.base62_encode}]"
+      expect(
+        subject.send(:parse_users_annotations, user, team, random_text)
+      ).to eq "Sec:"
+    end
+  end
+end
diff --git a/spec/services/smart_annotations/text_preview_spec.rb b/spec/services/smart_annotations/text_preview_spec.rb
new file mode 100644
index 000000000..42e9ade26
--- /dev/null
+++ b/spec/services/smart_annotations/text_preview_spec.rb
@@ -0,0 +1,43 @@
+require 'rails_helper'
+require 'smart_annotations/text_preview'
+
+describe SmartAnnotations::TextPreview do
+  let(:subject) { described_class }
+  let(:user) { create :user }
+  let(:project) { create :project, name: 'my project' }
+  let(:experiment) do
+    create :experiment, name: 'my experiment',
+                        project: project,
+                        created_by: user,
+                        last_modified_by: user
+  end
+  let(:task) { create :my_module, name: 'task', experiment: experiment }
+
+  describe 'Project annotations' do
+    it 'returns a text snippet' do
+      snippet = subject.text(nil, 'prj', project)
+      expect(snippet).to eq(project.name)
+    end
+  end
+
+  context 'Experiment annotations' do
+    it 'returns a text snippet' do
+      snippet = subject.text(nil, 'exp', experiment)
+      expect(snippet).to eq(experiment.name)
+    end
+  end
+
+  context 'MyModule annotations' do
+    it 'returns a text snippet' do
+      snippet = subject.text(nil, 'tsk', task)
+      expect(snippet).to eq(task.name)
+    end
+  end
+
+  context 'Repository item annotations with type rep_item' do
+    it 'returns a html snippet' do
+      snippet = subject.text('my item', 'rep_item', nil)
+      expect(snippet).to eq('my item (deleted)')
+    end
+  end
+end