diff --git a/app/services/smart_annotations/tag_to_html.rb b/app/services/smart_annotations/tag_to_html.rb
index 83d14af2a..4cd1f255a 100644
--- a/app/services/smart_annotations/tag_to_html.rb
+++ b/app/services/smart_annotations/tag_to_html.rb
@@ -28,9 +28,11 @@ module SmartAnnotations
           if type == 'rep_item'
             repository_item(value[:name], user, team, type, object, preview_repository)
           else
-            next unless object && SmartAnnotations::PermissionEval.check(user, type, object)
-
-            SmartAnnotations::HtmlPreview.html(nil, type, object)
+            if object && SmartAnnotations::PermissionEval.check(user, type, object)
+              SmartAnnotations::HtmlPreview.html(nil, type, object)
+            else
+              private_placeholder(object)
+            end
           end
         rescue ActiveRecord::RecordNotFound
           next
@@ -40,7 +42,7 @@ module SmartAnnotations
 
     def repository_item(name, user, team, type, object, preview_repository)
       if object&.repository
-        return unless SmartAnnotations::PermissionEval.check(user, type, object)
+        return private_placeholder(object) unless SmartAnnotations::PermissionEval.check(user, type, object)
 
         return SmartAnnotations::HtmlPreview.html(nil, type, object, preview_repository)
       end
@@ -62,5 +64,22 @@ module SmartAnnotations
       end
       klass.find_by(id: id)
     end
+
+    def private_placeholder(object = nil)
+      label = case object
+              when Project
+                I18n.t('smart_annotations.private.project')
+              when Experiment
+                I18n.t('smart_annotations.private.experiment')
+              when MyModule
+                I18n.t('smart_annotations.private.my_module')
+              when RepositoryRow
+                I18n.t('smart_annotations.private.repository_row')
+              else
+                I18n.t('smart_annotations.private.object')
+              end
+
+      "<span class=\"text-sn-grey\">#{label}</span>"
+    end
   end
 end
diff --git a/app/services/smart_annotations/tag_to_text.rb b/app/services/smart_annotations/tag_to_text.rb
index a1d2996bd..a02276047 100644
--- a/app/services/smart_annotations/tag_to_text.rb
+++ b/app/services/smart_annotations/tag_to_text.rb
@@ -29,9 +29,11 @@ module SmartAnnotations
           if type == 'rep_item'
             repository_item(value[:name], user, team, type, object, is_shared_object)
           else
-            next unless object && (is_shared_object || SmartAnnotations::PermissionEval.check(user, type, object))
-
-            SmartAnnotations::TextPreview.text(nil, type, object)
+            if object && (is_shared_object || SmartAnnotations::PermissionEval.check(user, type, object))
+              SmartAnnotations::TextPreview.text(nil, type, object)
+            else
+              private_placeholder(object)
+            end
           end
         rescue ActiveRecord::RecordNotFound
           next
@@ -56,7 +58,7 @@ module SmartAnnotations
 
     def repository_item(name, user, team, type, object, is_shared_object)
       if object
-        return unless is_shared_object || SmartAnnotations::PermissionEval.check(user, type, object)
+        return private_placeholder(object) unless is_shared_object || SmartAnnotations::PermissionEval.check(user, type, object)
 
         return SmartAnnotations::TextPreview.text(nil, type, object)
       end
@@ -78,5 +80,20 @@ module SmartAnnotations
       end
       klass.find_by_id(id)
     end
+
+    def private_placeholder(object = nil)
+      case object
+      when Project
+        I18n.t('smart_annotations.private.project')
+      when Experiment
+        I18n.t('smart_annotations.private.experiment')
+      when MyModule
+        I18n.t('smart_annotations.private.my_module')
+      when RepositoryRow
+        I18n.t('smart_annotations.private.repository_row')
+      else
+        I18n.t('smart_annotations.private.object')
+      end
+    end
   end
 end
diff --git a/config/locales/en.yml b/config/locales/en.yml
index e4e2b605e..266f9154f 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -428,6 +428,14 @@ en:
       activities: "Activity"
       archive: "Archived results"
 
+  smart_annotations:
+    private:
+      project: "#private project"
+      experiment: "#private experiment"
+      my_module: "#private task"
+      repository_row: "#private inventory item"
+      object: "#private object"
+
   attachments:
     menu:
       office_file: "New Microsoft 365 file"