diff --git a/app/services/label_templates/repository_row_service.rb b/app/services/label_templates/repository_row_service.rb
index 21460d611..37ccda5d5 100644
--- a/app/services/label_templates/repository_row_service.rb
+++ b/app/services/label_templates/repository_row_service.rb
@@ -60,7 +60,7 @@ module LabelTemplates
       when 'ADDED_BY'
         @repository_row.created_by.full_name
       when 'ADDED_ON'
-        @repository_row.created_at.to_s
+        I18n.l(@repository_row.created_at, format: :full)
       when 'LOGO'
         logo
       else