diff --git a/app/config.py b/app/config.py
index 30b0a28f..e83de698 100644
--- a/app/config.py
+++ b/app/config.py
@@ -492,6 +492,31 @@ NAMESERVERS = setup_nameservers()
 DISABLE_CREATE_CONTACTS_FOR_FREE_USERS = os.environ.get(
     "DISABLE_CREATE_CONTACTS_FOR_FREE_USERS", False
 )
+
+
+# Expect format hits,seconds:hits,seconds...
+# Example 1,10:4,60 means 1 in the last 10 secs or 4 in the last 60 secs
+def getRateLimitFromConfig(
+    env_var: string, default: string = ""
+) -> list[tuple[int, int]]:
+    value = os.environ.get(env_var, default)
+    if not value:
+        return []
+    entries = [entry for entry in value.split(":")]
+    limits = []
+    for entry in entries:
+        fields = entry.split(",")
+        limit = (int(fields[0]), int(fields[1]))
+        limits.append(limit)
+    return limits
+
+
+ALIAS_CREATE_RATE_LIMIT_FREE = getRateLimitFromConfig(
+    "ALIAS_CREATE_RATE_LIMIT_FREE", "10,900:50,3600"
+)
+ALIAS_CREATE_RATE_LIMIT_PAID = getRateLimitFromConfig(
+    "ALIAS_CREATE_RATE_LIMIT_PAID", "50,900:200,3600"
+)
 PARTNER_API_TOKEN_SECRET = os.environ.get("PARTNER_API_TOKEN_SECRET") or (
     FLASK_SECRET + "partnerapitoken"
 )
diff --git a/app/models.py b/app/models.py
index 9b9e630c..2eb786e8 100644
--- a/app/models.py
+++ b/app/models.py
@@ -1565,13 +1565,13 @@ class Alias(Base, ModelMixin):
         new_alias = cls(**kw)
         user = User.get(new_alias.user_id)
         if user.is_premium():
-            limits = ((50, 1), (200, 7))
+            limits = config.ALIAS_CREATE_RATE_LIMIT_PAID
         else:
-            limits = ((10, 1), (20, 7))
+            limits = config.ALIAS_CREATE_RATE_LIMIT_FREE
         # limits is array of (hits,days)
         for limit in limits:
             key = f"alias_create_{limit[1]}d:{user.id}"
-            rate_limiter.check_bucket_limit(key, limit[0], limit[1] * 86400)
+            rate_limiter.check_bucket_limit(key, limit[0], limit[1])
 
         email = kw["email"]
         # make sure email is lowercase and doesn't have any whitespace