diff --git a/templates/base.html b/templates/base.html
index 7d6f7c1d..ea7b2465 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -89,11 +89,7 @@
       {% if current_user.is_authenticated and current_user.should_show_upgrade_button() %}
 
         <div class="alert alert-success text-center mb-0" role="alert">
-          Black Friday Deal: 33% off on the yearly plan ($20/year instead of $30/year) with the coupon code
-          <em data-toggle="tooltip"
-              title="Click to copy"
-              class="clipboard"
-              data-clipboard-text="BF2022">BF2022</em>. Available until November 30.
+          Black Friday: $20 for the first year instead of $30. Available until November 30.
         </div>
       {% endif %}
       {% block announcement %}{% endblock %}
diff --git a/templates/dashboard/pricing.html b/templates/dashboard/pricing.html
index c6f154f7..cb40de5c 100644
--- a/templates/dashboard/pricing.html
+++ b/templates/dashboard/pricing.html
@@ -148,6 +148,15 @@ Please note that the time left will <b>not</b> be taken into account in a new Pa
 Paddle supports bank cards
 (Mastercard, Visa, American Express, etc) and PayPal.
 </div>
+<div class="alert alert-info">
+Black Friday Deal: 33% off on the yearly plan for the <b>first</b> year ($20 instead of $30).
+<br>
+Please use this coupon code
+<em data-toggle="tooltip" title="Click to copy" class="clipboard" data-clipboard-text="BF2022">BF2022</em> during the checkout.
+<img src="/static/images/coupon.png" class="m-2">
+<br>
+Available until November 30.
+</div>
 <button class="btn btn-primary" onclick="upgrade({{ PADDLE_YEARLY_PRODUCT_ID }})">
 Yearly billing
 <span class="badge badge-success">Save $18</span>